Break-Even Analysis
Problem
Fixed costs of $10,000/month, variable cost $15/unit, price $25/unit. Find the break-even quantity and graph revenue vs. total cost.
Explanation
What is break-even?
The break-even point is where total revenue equals total cost — the quantity at which profit is exactly zero. Below it you lose money; above it you start earning profit.
The setup
- Revenue:
- Total cost:
- Profit:
where = price per unit, = variable cost per unit, = fixed cost.
The quantity is called the contribution margin per unit — each unit sold contributes this amount toward covering fixed costs.
Break-even formula
Set profit to zero:
Step-by-step solution
Setup: , , .
Step 1 — Contribution margin per unit:
Step 2 — Divide fixed cost by contribution margin:
Step 3 — Confirm:
- Revenue at :
- Cost at :
- Profit: ✓
Break-even in dollars
To hit break-even revenue:
Or directly:
Sensitivity: what if something changes?
- *Raise price to Q^ = 10{,}000/(30 - 15) = 6675 price bump drops break-even by 33%.
- *Cut VC to Q^ = 10{,}000/(25 - 12) = 769$ units.
- *Fixed costs rise to Q^ = 15{,}000/10 = 1500$ units — 50% more sales needed.
Small margin moves have big break-even effects — this is the operating-leverage story.
Target profit
To earn a target profit :
E.g., to earn Q_T = (10{,}000 + 5{,}000)/10 = 1500$ units.
Margin of safety
If actual sales are :
Tells you how far sales can drop before you start losing money. High margin = low risk.
Common mistakes
- Subtracting from in the wrong direction. The contribution margin is (price − variable), positive. If it's negative, you can never break even.
- Mixing total variable cost with per-unit variable cost. The formula uses per-unit VC.
- Ignoring capacity constraints. The formula may tell you to sell 10,000 units but your factory caps at 5,000.
Try it in the visualization
Revenue line and total-cost line cross at , with the profit region shaded green above the intersection and loss region red below. Slide , , or and watch shift in real time.
Interactive Visualization
Parameters
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